Some fifteen years ago, a representative for legal firms came to Special Audience (SA), because they liked the kind of public awareness and advocacy advertising they were doing. When the representative said their clients were mainly attorneys, SA said "Oh, we don't really do that kind of advertising." But he said, "My attorneys aren't typical attorneys. They want to give back to the community, and show the positive impact the legal profession is having for everyone."

RAISING THE BAR is the result of the public relations, research, and advocacy marketing that SA, Kelly Communications and Jenson Research and Associates have done over the past fifteen years. This team of professionals has worked extensively within the legal profession including trial consulting, national media relations, marketing and research. We believe in the good of the legal profession.