Janice Godwin
Special Audience, President. Strategic Plannning and Communications

During the past 25 years, Janice has worked in many different areas of research and communication from public education campaigns to in-depth research into consumer needs. Janice formed Special Audience Marketing (SAM) 16 years ago as a hybrid to the standard advertising agency to include the sociological, psychological, and motivational research as the basis of SAM's campaigns. Before beginning her own business, she was Communication Director for a multi-million dollar corporation, Account Supervisor for various agencies including GSD&M of Austin and broadcast news reporter for a CBS affiliate. She is past president of the American Marketing Association Austin Chapter and Vice President for Health Care Marketing. She is a graduate of the University of Texas-El Paso with a B.A. degree in Mass Communication and did graduate work at the University of Texas at Austin.