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Recall Roundup
is a joint initiative developed to call attention to toxic imports
and defective products – in particular, hazardous children’s toys.
The United Steelworkers Union (USW) first initiated Get the Lead Out
in order to help people test for lead in children’s toys and products.
Attorneys, who are Raising the Bar on public image, joined with the
USW’s Women of Steel and the Children’s Environmental Health Initiative
to form a powerful alliance to get dangerous products off the market,
and more importantly, out of homes, offices and care facilities.
Recall
Roundup
is your opportunity to partner in a massive public service effort to
educate consumers about the many toxic products that lurk on retailer
shelves and are still in toy boxes and medicine cabinets everywhere.
By taking a public service approach, you receive the positive recognition
for the role you play in holding manufacturers accountable, which
improves the general public and jurors’ perception of plaintiff attorneys
and ultimately attracts higher quality cases to your firm.
An Integrated Marketing Effort
Equips You With A Number Of Tools.
Sponsorship
of Get the Lead Out testings in your region:
With you and/or your firm featured as leading this initiative
in your city, region or state. A kick-off press conference,
with representatives from United Steel Workers and
Children’s Environmental Health Institute present, includes
demonstration of the lead testing kits made available
through office and distributed through child care centers.
Toxic Toys Press Release
Public Relations
opportunities:
With print and broadcast media including radio
and televisions interviews as well as Op Ed pieces submitted
to area newspapers.
The Law & You:
60 second radio interviews featuring a
reporter and an attorney who tells stories of real cases
and real legal issues such as the dangers of defective products.
Also, 15 or 30 second television spots are produced that can
feature the Get the Lead Out initiative with a call to
action that drives traffic to the attorney’s website.
Active involvement in getting new
legislation passed:
Recommending and working to get legislation passed on defective
products, positions you and your firm as one that goes “beyond the courtroom.
Key Partnerships:
Partnership with the largest manufacturer’s union in the
country and environmental groups that give you access
to toxic experts on their panels.
Costs:
Cost varies depending
upon the geographic area and the selected elements. Plans
are tailored to meet the needs of each firm and their clients.
To discuss the possibilities for your firm, please contact
Janice Godwin at info@changingopinions.com
or 512-441-6484.
Related
links:
The Law & You
Key Points: 2008 Consumer Products Safety Improvement Act (PDF)
Lead Health Risks Fact Sheet (PDF)
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