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People
like to hear stories, and more importantly, they remember
them. The Law & You Legal Minutes are 60 second radio
interviews featuring a reporter and an attorney who tells
the stories about real cases and real legal issues.
Radio
Times:
Only one radio station
is selected per city in order to negotiate for the best rates.
Generally, we prefer to place the spots around a news segment
during morning drive times and one in mid afternoon. Our media
goal with the spots is:
To reach 54% of the market an average of
10 times over
a 3-month period.
Topics
and Recording:
We work with the law firm to determine
the topics and help to develop the scripts. Before the spots
are recorded, we also work with the attorney/s to help with
their "radio delivery." The spots are usually recorded at
least 3 weeks (8-12 spots) at a time. Attorneys can either
do a phone interview or go to the radio station and record
the interview with our coordination. The phone interview in
the attorney's office is preferred, but will depend on the
quality we can get.
Call
to Action:
A
Law & You website page is built on your website with a form
for questions to be submitted. Frequently, questions about
non-personal injury cases will be asked. These are usually
about family matters like divorce, wills, and contract issues.
You can either refer these to another attorney or provide
possibly one day a week for another attorney to answer these
questions. If a non-PI attorney refers you several cases,
this would be a good way to repay them. Or the other attorney
could share the costs.
Cost:
Cost varies
depending upon the geographic area. Plans are tailored to
meet the needs of each firm and their cases. To discuss the
possibilities for your firm, please email info@changingopinions.com
or 512-441-6484.
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